Spanish national newspaper La Razón featured Pilar Alfonso, founder of Gogotechy and former Google, Meta and TikTok leader, to explore a question many young professionals ask:
Do you need a technical degree to work in Big Tech?
The short answer: no.
In the interview, Pilar shares her unconventional journey; from studying Law and Journalism, to pursuing acting in New York, to later completing an MBA and building a leadership career across Google, Meta and TikTok.
Read the full article“They will never ask for your university grades. What matters much more is what you’ve built, the challenges you’ve taken on, and who you are as a person.”
According to Pilar, the hiring mindset in companies like Google, Amazon and Meta has fundamentally changed.
What they prioritize today:
Demonstrable projects
Real impact and measurable results
Adaptability in fast-changing environments
Critical thinking
Communication and storytelling
Cultural fit and values
In a market saturated with university degrees, what differentiates candidates is execution, not credentials.
This shift reflects a broader transformation across the tech industry: meritocracy is no longer defined by diplomas, but by skills and proof of impact.
La Razón also highlights Pilar’s experience in commercial roles inside Big Tech. Contrary to popular belief, some of the highest-paid and most strategic positions are not always purely technical.
Revenue-driving roles, especially in sales and growth, have become increasingly central in technology companies.
However, these positions demand:
Extreme adaptability
Resilience under pressure
Strong negotiation skills
Performance accountability
As Pilar explains, fixed salaries can start competitively, but performance-based compensation can represent up to 60% variable, rewarding measurable results.
Breaking into tech is no longer about choosing the “perfect” degree.
It’s about:
Building real-world projects
Positioning your story strategically
Mastering interviews
Demonstrating measurable value
At Gogotechy, this philosophy is the foundation of every program, combining structured preparation, real hiring insight and AI-powered interview practice to help candidates stand out.
You can read the full feature in La Razón here:
Read the full article
In El Confidencial’s Gen Z Economy podcast, Gogotechy founder Pilar Alfonso explains why most roles at companies like Google, Meta and TikTok are business-focused and not purely technical.
Pilar Alfonso, founder of Gogotechy and former Google, Meta and TikTok leader, shares in La Vanguardia what top tech companies really look for in candidates.
Find the countries with the highest salaries in Europe, from Switzerland to Luxembourg, and compare wages, taxes, and cost of living.
